Corporate Social Action

At Cause2Connect we believe in the responsibility that all organizations in the for-profit sector have towards society. We also believe that many enterprises are sincerely interested in exploring opportunities that will yield a positive social impact.

For any business, involvement with the non-profit sector holds a wide range of returns that extend far beyond cause-marketing and competitive advantage. Aligning the right issue with the appropriate business assets and strategy can benefit the business, leading to developments around products and other market strategies.

The level of involvement and the validity of the program will determine the scale of the return. Companies can deploy a range of their assets to foster social progress. Successful corporate social action is based on partnerships with organizations that welcome new ideas, creative solutions and the challenge of change when deploying these assets.

Designing Creative Programs

Cause2Connect’s programs deliver out-of-the-box solutions. We thoroughly analyze a company’s goals and then help the company focus on a social issues, or a set of issues, that will provide maximum visibility and return.

We build programs working on the following areas:

  • Analyze the potential connections to a social cause related to businesses: supply chain, retail products, environmental impact and employees
  • Connect assets to a cause with a suitable and logical link that creates and facilitates social value
  • Build and manage relationships between businesses and fitting non-profit organizations
  • Invest energy, focus, and time in programs that yield short-term gains and long-term results

Assets

At Cause2Connect we believe that companies should use their core competences when engaging with global and local communities and initiatives. The creative deployment of a company’s existing assets is a very efficient starting point for a program: products, infrastructure, connections, expertise. Very often, it only takes a creative link to find cost-efficient applications that generate social value.

Structure

The creation of social value can be linked to business development and supply chains in emerging markets. A breadth and depth of knowledge about the targeted social situation will allow us to collaboratively design steps that generate business success and social value as we explore new markets. Stable supply chains are essential to a business’s welfare. Facilitating social progress locally will naturally improve the company’s image.

Reporting

Social engagement reporting is an essential element of any analysis of a company’s success: it is imperative to show that the company’s positive impact benefits costumers, shareholders and society. Cause2Connect works with companies to identify and measures explicit business and social outcomes and to tailor their reporting to inform strategy refinement.

Marketing

We believe that successful and sustainable brands focus on their social impact. A company’s image is defined by its actions. Positive publicity results from a consistent history of good social deeds alongside substantial commercial contributions. Marketing campaigns that emphasize social causes will foster customer loyalty and build affective and effective bonds.

We help companies develop marketing strategies that work in tandem with their branding by:

  • Developing strong, viable and sustainable CSR stories
  • Creating the frameworks for the cause- related marketing through all channels
  • Working with corporate marketing teams and their agencies to build long-term marketing strategies
  • Demonstrating the social value of products and services
  • Building compelling story around positive actions